Sporting City West, North and East Announce Club Rebrand
One Club, One Crest
Starting with the 2025-2026 season, Sporting City West, Sporting City North and Sporting City East will all adopt the unified name “Sporting City” with one club crest. With 1,550 competitive players, 110 teams, and 65 coaches and staff, the club has become one of the largest youth soccer organizations in Kansas City, making this the right time to align the regions under a single, recognizable brand.
The rebranding strategy focuses on unifying the club’s identity, eliminating confusion from multiple logos and names. This will provide clearer recognition, making it easier for players, coaches, and parents in the youth soccer community to identify and connect with Sporting City.
By combining the region clubs under one unified name, we’re creating a stronger and more cohesive player pool that can compete in regional and national level leagues, tournaments and showcases. This strategy will create more opportunities for players identification initiatives to support the growth of our players to progress into the SKC Academy, other top-tier boys and girls programs, and pursue college soccer opportunities.
The redesigned crest combines the key elements and unified concepts from each of the region clubs. The four main unified elements of the new crest are:
- Hoops
- The hoops element is prevalent within Sporting KC’s branding and carries over from the crests of Sporting City North, West and East to unite them under a shared identity.
- Heart of Gold
- Gold honors Kansas City’s history as “The Heartland of America” and symbolizes the unity that binds our community together.
- Three Stars
- The three stars represent the unification of Sporting City North, West and East, honoring their legacy as they come together as one club.
- Unified Circle
- The Sporting Blue circle represents the three clubs coming together as a unified force, symbolizing their connection to the greater Kansas City community.
In the coming days, we will be making an exciting announcement about what’s “next” for the boys program. In addition, we anticipate exciting news to be released this spring for the girls program.
For players interested in joining Sporting City, please complete the Interested player form.
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Sporting City Rebrand Frequently Asked Questions
Why rebrand?
The club has collectively grown into one of the largest youth soccer clubs in Kansas City with 1,550 competitive players, 110 teams and 65 coaches/staff. We will be announcing exciting new league platforms in the coming days and we felt now was the right time to align the regions under a single, recognizable brand.
The club’s brand strategy is aimed at consolidating the club’s image and identity, eliminating confusion that might arise from having different logos and names across the brand. This will improve clarity in the youth soccer community, making it easier for players, coaches and parents to identify and connect with Sporting City.
By combining the region clubs under one unified name, we’re creating a stronger and more cohesive player pool that can compete in higher level leagues and tournaments. This strategy will open more doors for players to progress into the SKC Academy and pursue college soccer opportunities.
When will the club officially make the change to the new name?
We will begin registering teams as Sporting City beginning with the 2025-2026 season.
We are in the process of defining the names of each team across the regions and how they will appear in league and tournament schedules and standings. We will share with the club membership when this has been defined prior to the upcoming tryouts.
Will there be any additional costs association with the rebrand?
No. The rebrand will not have an impact on the club fees. Any increase in club fees for the 2025-2026 season will be associated with expenses directly related to operating the club.
The 2025-2026 club fees will be announced in the middle of May.
Do I have to buy new uniforms this spring?
No, the teams will continue to wear their current uniforms through this spring season.
The club will begin a new two-year uniform cycle this fall season. We will release the new uniforms along with the cost prior to the upcoming tryouts.
The Sporting City uniforms beginning in the fall will be identical across all regions and programs including jersey sponsors.
What are the club colors?
As an official Sporting KC Academy Affiliate, Sporting City club colors will align with the professional team.
Primary Color: Sporting Blue (Light Blue)
Secondary Color: Dark Indigo (Dark Navy)
Will this have an impact on my coach?
No. Your current team coach will remain for the upcoming spring season. All coaches will still report to their respective region Directors of Coaching.
We will announce the 2025-2026 coaching assignments in May.
Will the training locations change?
No, training locations will not change.
The East Region will continue to train at Swope Soccer Village.
The North Region will continue to train at Central Bank Sporting Complex.
The West Region will continue to train at Compass Minerals Sporting Fields and Maranatha Academy.
How will tryouts be handled?
Each region will host tryouts at their respective training locations during the tryout window set by the state associations.
When are tryouts?
The East & North Regions:
May 15: Registration opens for next year and returning players can be offered spots and register at that time.
May 27-June 5: Pre-tryout camps can be held, and spots can be offered to returning players as well as new players during pre-tryout camps.
June 6-June 8: Official tryout dates
West Region:
June 2-4: Pre-tryouts can be held.
June 6-8: Official tryout dates.
Will there be changes to the full-time staff roles and responsibilities?
No. The current Director’s of Coaching will continue to have the same roles and responsibilities in their respective regions.
Chris Dean, Director of Coaching, East Region
Gerard Jones, Director of Coaching, North Region
Diego Barrios, Assistant Director of Coaching, North Region
Matt Busch, Director of Coaching, West Region
The Sporting City operations team has already been operating the regions as one club and will continue to do so. The operations team is led by Ryan Pow and assisted by Jacob Tumlin.
When will the website and social media accounts change?
The club website will remain at www.sportingcitysoccer.com. The site has been updated to reflect the club rebrand and some structural changes were designed to make the site easier to navigate for our visitors.
We will continue to use the regional social accounts, while beginning the transition to the Sporting City social accounts this spring season. We will fully transition to the Sporting City social accounts in the summer after the tryout process has been concluded and the new teams have been formed.
Here are the Sporting City social account handles. Please follow and like these accounts:
- Facebook: Sporting City
- Instagram: sportingcitysoccer
- X: @SportingCitySC
